On my right Federico d'Annunzio – CEO and Co Founder Traent, as well as great-grandson of the poet Gabriele – on my left Cipriano Moneta, Strategy Consultant Traent, behind me – in order – Fabio Severino CTO Traent, Riccardo Falzone and Dario Gattuso, respectively CCO, CEO and Founder Tech Dgit Easy.
It was a real honor for me, yesterday, to sit at the table with the representatives of a rare company, like few in the world: visionary, inspirational, driving and decidedly revolutionary.
In the beautiful historic building Il Casino dei Nobili, in Pisa – where the Lorraine family once set up fabulous parties, now home to the Traent offices – I had the pleasure of meeting brilliant people with acute genius, with whom I finally believed that the better world I have always dreamed of will one day (not too far away) become reality.
You know, I always tell my team that we have to be in life as well as in work the ideological, strategic, organizational and technological change that we want to see in the world because it is only by believing in it, inspiring others to action, supporting and concretely accelerating digital transformation that things can happen.
Well, yesterday I had a face-to-face with that "change" and my hedonic treadmill – as they say in psychology – received a real jolt: I felt deeply that I had gained something important in terms of comparison, knowledge, vision. And all this has made me even more determined to feel an active part of a 5.0 future. Enthusiasm is contagious, you know, a strong motivational lever for me!
At the Casino dei Nobili, under the third largest chandelier in Europe, we discussed ethics, blockchain, AI, compliance, future scenarios and above all the applications of cutting-edge technologies in an area that is very dear to us, healthcare.
These are complex and profound issues that underline the social commitment of those who want to change things. In fact, the two companies share a mission that is as simple as it is ambitious:
Traent defines itself as the Next-Generation Platform that will facilitate and make unique interactions between companies, people, organizations through the creation of a global system of transparency that will enable ethical, collaborative and sustainable behaviors.
“Intuition is dangerous. Bias is dangerous. Reality can only be explained with proven, open, accessible data. We must shift to a new, transparent ecosystem that is creative, agile, and performance driven.”
– Federico D’Annunzio
TDE develops next tech for humanity and actively operates in the phygital ecosystem to facilitate the transition to a wise, people-oriented, fairer, more sustainable society supported by smart technologies.
We are both firm believers that change can be achieved with technologies that must be used for the good of humanity! The integration of elements of human centricity and the technological enhancement made possible by the 4.0 era is the preparatory step. This is what we try to work on a daily basis as companies.
Remember in 2000?
Wired had published an article entitled Why the Future Doesn't Need Us, by Bill Joy. The article hypothesized a despotic scenario known as the "age of the singularity" in which machines of superior intelligence would replace humans. Two decades later, the predicted scenario has not yet become reality, but the singularity has remained a matter of debate.
One of the most famous was the one between Tesla's Elon Musk and Alibaba's Jack Ma, who discussed the topic of "man versus machine" during the 2019 World Conference on Artificial Intelligence in Shanghai (Here is the video for the most curious). Elon Musk reiterated Bill Joy's concern that AI could one day end human civilization, while Jack Ma argued that humans will always be far superior to machines due to their ability to feel emotions
Today the scenario is this: the proponents of the singularity themselves say that it will take a few more decades before machines reach human intelligence and replace it altogether (they estimate an affirmation of the singularity between 2045 and 2050), meanwhile Elon Musk's Neuralink has already experimented with chips in monkeys and has declared that by 2021 the first tests involving the implantation of chips in the human brain could start, A small wearable that works "like a Fitbit in your skull". Perhaps we are looking at a brain-machine interface that promises to digitize our brain activity. I leave to you the in-depth analysis and reflections that will follow.
But beyond the natural polarization of public opinion on the issue of digitalization and despite the fears and anxieties (even legitimate) caused by technology, we cannot deny that the benefits for humanity are obvious: technologies accelerate progress and create opportunities for all.
This leads me to affirm that the role of technologies for the betterment of society is crucial and that companies should invest more in digital transformation and put serious activism at the center of their strategy to align with the Sustainable Development Goals of the 2030 Agenda.
The 17 SDGs – UN Sustainable Development Goals not only offer a shared vision and a standard model to guide key stakeholders to address the most pressing social and environmental challenges, but are a real global call to action to which everyone, governments, institutions, NGOs, businesses and civil society, they are called to respond by leading the world on a path of sustainability (this is also why the 2030 Agenda requires open and participatory decision-making and implementation processes).
This is also what inspires the Japanese initiative "Society 5.0", the one from which we have learned to tend towards a Social Innovation Company approach. All companies, in fact, should do this; They should keep an eye on this concept of the physiological evolution of a super smart society of the future that will apparently start a new phase of human history: the radical transition from a technology-based system to a human-centric system facilitated, facilitated and made better by enabling technologies.
Technology at the service of man and not the other way around! This is the key concept.
But to become a fully digital society, we need to apply technologies to all areas of our lives, going beyond simple online communications and social media. The global ecosystem in which we are part is certainly difficult, it highlights the dangers and promises of digitalization, but above all it requires commitment, activism and trust.
Today, "as governments, businesses and societies grapple with Covid-19, social cohesion is more important than ever." This is noted in the 16th Global Risks Report of the World Economic Forum (WEF), the body that annually draws up the ranking of the world's greatest risks. For obvious reasons, in 2021 the risk of infectious diseases jumped to the top of the planetary risks (from 10th in 2020) not least because the human and economic costs of Covid-19 seriously threaten to slow down years of progress in reducing global poverty and inequality and further damage social cohesion and global cooperation. In addition to listing the risks, the WEF report reflects on Covid-19 responses and leads us to draw lessons that could strengthen global resilience: "the formulation of analytical frameworks, the creation of new forms of partnership, and the creation of trust through clear and consistent communication," recommendations to help countries and businesses take action, rather than reacting, in the face of risks.
It is the transformation of ideals into effective and sustainable action that can make the difference. We, with the hope of establishing indissoluble synergies with a unique reality like Traent, we try!
01/12/21
Oriana Torregrossa | Digital & Communication Manager TDE | Digital & Communication Manager TDE